Not-So-Obvious Evidence

What does it take for content to go viral? Is there a recipe? What are the things you can control, and what are the things that you can't? In this episode we look at an Instagram case study, as well as popular Netflix shows, to answer these questions, and offer suggestions on the best things you can do to see progress with your content. 

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Take The Easy Way out

Today I want to give you some unpopular advice. I want you to consider taking the easy way out. I know you were told to "just keep trying", "just keep pushing", "you can do it," and "never give up"... But who said things have to be so hard all the time? And more importantly, what if you could achieve the same (or better!) results by doing things the easy way?

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No Assumptions

We’re talking about the biggest assumptions that you’re likely making in the midst of uncertain times and unprecedented world events. Find out what the biggest assumptions are, and ask yourself the questions to encourage you to determine if they are just assumptions or if there’s any evidence for them.

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A Lot with a Little

In this episode, I'm tackling some common sales myths, and the mindset shifts I'd like you to make so that you can make selling, and getting customers and clients, easy, feel-good, and simple. Here's how you can focus on building conversation, community, and connection, along with old-fashioned business tactics, to get your next customer. 

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A Week in the Life (Behind the Scenes with Steph Crowder)

This is a special (and slightly different) kind of episode: I invite you to come with me behind the scenes of how I plan (and adjust) my week. I've recorded this episode over one week, and share it all: what I planned, what didn't go according to plan, and what got accomplished. Listen for my best tips on how to feel great about how you spend your work time, how to adjust when unexpected things come up, and how you can get started with planning as a guide and not a rigid schedule. 

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Perfect Your Podcast Pitch with Christine McAlister

Is getting in front of more people one of your goals for this year, specifically by getting on more podcasts? In this week's podcast episode, you're going to learn what 4 things you absolutely must do in your pitch, along with some tips on what visibility and "adding value" actually look like. So if you've been having the heebie-jeebies about promoting yourself, you definitely need to pop this into your eardrums. 

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16 Work Hours, 2 Small Kids, & a Powerful, Profitable Business

I am often asked how the heck am I doing it all, and making it look so easy? It definitely is NOT easy, but I have come up with some things I do consciously that are helping me find business success while also showing up in my family the way I want to. I am not perfect by any means, but in this episode I share the things I do to make it easier on myself.

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Good Student, Great Results

What makes for a "good student" when you are learning how to do things in your business? Many people purchase courses or programs with good intentions, but then become frustrated when it doesn't work for them. There are a few crucial learning mistakes that I see over and over, and if you can be aware of these, you can avoid making them -- which will set you up to get the most out of your future investments, whether that's taking a course, reading a book, or hiring a coach. 

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Exactly How Christine McAlister Implemented a Free Challenge to Attract Customers

On this week's episode of the Courage & Clarity Podcast, we're joined by Christine McAlister, who tells us everything about a recent challenge that she's run. Christine offers high-end, one-on-one coaching services, so the road to purchase is usually longer for her customers. See how she used a free challenge to speed up that process and make her warm leads bubble up to the surface.

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8 Month Year: How I Took 4 Months Away From My Business

In this episode, I’m breaking down exactly how I was able to take 4 months leave from my business when I had my second child… and still get paid the same as if I were working normally! Learn my “farming” approach to business income, and find out what you need to do before even starting to plan your leave. I talk about the importance of knowing your numbers, and how taking time off may bring about feelings of fear or guilt.

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I Hate "Ideal Customer Avatars" (This idea works WAY better)

In today's episode, we're getting into the Ideal Customer Avatar, or ICA. But if you've heard of this concept before, it's not what you think. I actually have a real problem with the way this exercise is classically done in the entrepreneurial space, and I want to offer an extremely simple and clarifying alternative. My hope is that you'll feel relief from the hypothetical and sometimes paralyzing ICA exercises -- there's so much pressure to get it right and it's really hard to make up out of thin air. You'll have clarity around what you need to go do first or next in your business because you'll be able to ask the question, "What is the ONE next step my ideal person should take?"

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Investing In Your Business: How Much to Spend & When To Spend It

How can you know when an investment is right for you? Should you hire this coach, or take that course? How do figure out if it's the right time, or the right price? In this episode, you're going to learn exactly how to make business purchasing decisions with confidence. So the next time you see a program, course, or package from a coach or service provider (or even a job opportunity!) you'll know whether it's right for you now or not.

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